Wednesday, August 26, 2009

Think like an advertiser

http://gosmellthecoffee.com/wp-content/uploads/2007/12/squaremelons.jpg
In advertising, the first thing the ad must do is tell the customers how the product or service will benefit them. Otherwise, it's nearly impossible to sell anything. Therefore, find the benefit to you by looking at the syllabus and discovering two or three issues that you find interesting. Focus on those for starters. Other benefits will follow.

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